Search engines determine on success or failure

Your are online and not found?

Professional homepage optimising is commonly underrated. In most cases costs are saved for this service. Which success can a online presence achieve, if the addressed target groups do not about it?

Success beginns at the start

At the conception and design of your internet presence the course is set for your success. The requirements of the search engine providers and the W3C (World Wide Web Consortium) should be considered when designing a homepage. If not considered crucial disadvantages, like performance and link popularity, can accur. .

What are search engines?

Search engines are there to find particular homepages (websites) . After entering the keyword relevant homepages with a brief description and the link are listed.

Besides common search engines there are also search engines which specialise on specific subject areas. The most commonly used search engines are eg. Google, Bing, Yahoo, Lycos and Metacrawler.

What is a robot?

Robots or spiders are automatically search programs who detect homepages according to the source code and the index. The index forms the basis for the results in search engines.

What is a web catalogue?

Web catalogues are totallz different from search engines as they are setup manuell and can be edited. The sign up for the provider is in most cases combined with costs. Important web catalogues are eg. Yahoo and Web.de.

What is a link listing?

Link listing are designed by privat or not commercial users. To a specific theme appropriate websites (homepages) are gathered. Link listing should not be underrated as they reach can reach a high level of popularity.

What are Meta Tags?

»Meta Tags« are at the beginning of a HTML docuemt (for the user invisibale) descriptions. They characterise the content of the document and contain important information like eg. keywords, brief discription, editor opions, language, copy right regulations, geo coordinates and tips to robots.