interesting text is curious

The challenge of a advertising text is the allurement of the reader

Extensive and complicated desprictions do not pique someone's curiosity. And you can stop reading if the issue does not interest you. Instead of rather take a look at our images in the sector <free> or the clear design of our homepage. Or is the content maybe more important than the optical impressions?

The power of words

All the same, to bring something to word - it depends on the words. Certainly a <message> can be described detailed, but who is interested in it? Isn't it more important to constrict a message to the basics?

Media optimated text

Scientific publications and sustentative literature cannot be extensive enought. With advertising text and product description it is totally the opposite. Information must be accesable quickly and understood comprehesible. Or do you have the time to study all the flyers, booklets and documentation into detail?

Internationalising

Who wants to compete in the internation market must provide information in different languages. Therefore you have to consider mother-tongue speakers. Otherwise the text misses it'Ssffect, as we think different as the Spanish, the British, the French or even the American.