ADverts in print media take care of awareness

Commercial advertising

Adverts in print media are the commercial way of advertising, in order to reach a high coverage - high level of awareness. Depending on the target market different medai is choosed (newspapers, magazines amongst others) and adverts are placed in more or less prominet spots. Therefore more options are availabe according to the placement, size and distribution figures and prices.

Target market

If you place adverts the target market has to be identified. A car vendor will place his advert into a cooking magazine, but rather into a magazine of the motor club. Above that, the advert has to be desinged that it addresses needs. This is communicated by prices, extra ordinary product features or the solution of the specific problem. Emotions are playing a very important role.

• analysing the target market

What is media data?

Media data us published by newspapers and magazine publishers and contain information about their print media like:

• Frequency
• Date of publication
• Advertising prices and sizes
• Details on printing formats and print processes
• Details on coverage and area of circulation
• Issue plans of the editorial departmetThemenpläne der Redaktion
• Information zon readership (target market)