The visual image of your company

Company logo: the highly visible emblem

Logos are essential components of corporate identity and are found in all kinds of publications. It is the central emblem, with which all companies associate their products and services.

Company logos must be designed in such a manner that it can be used versatile. A faxed letterhead with logo must also look as perfect as a large-format print for event purposes.

When emotions come into play

The design of a logo is one of the most challenging tasks of a marketing agency. Nowhere else views and emotions play a greater role.

For the successful design and positioning of brands, it is necessary for the marketing agency to precisely know about the short-, medium- and long-term plans and visions of the client:

  • To which market segment is it?
  • What services or products are offered?
  • Who is the target audience?
  • Nationally or globally?
  • Are subsidiaries founded?

Reproducibility is important

The challenge in designing a logo is that it is reproducible without any complications. No matter for what reason - whether tiny for digital presentation or huge for trade fairs and events - a logo should always look perfect.

Therefore, the use of graphics and images should be avoided, as a first class logo is always based on vectors. This will ensure that the logo can be resized without loss of quality and external service providers can handle this without any problems.