Analyse of the target group

Targetgroup analysis is the basis for effictive martketing and successful distribution

Do you really know your target group - or is your knowledge based on records and assumptions? If the target group is not specified all marketing campaigns are waisted money. Who really wants this? To investigate who the client is, what he does and what he likes is the duty of a detailed targetgroup analysis.

Targeting the client

Who wants to know? Who is the decission maker? Do we have to address both parties or just one person? What target is addressed - enterprises, SME's or consumer? Question after question...

Market studies and direct communication

Before conducting a market study or costly opinion surveys the target group should be specified. Who are the potencial clients of your services and products? Are they single or younger then 25? Do they have a higher education?

The most suitable method is the direct communication. Get to know your clients and show solutions to their problems. Only that way you will find out how the target group thinks and what their needs are. Furthermore valuable information is won to compile product emprovements and marketing strategies.

The results of costly market studies and strategies are not a guarantee for economical success. They mostly reflect the reality of necessary closeness on abstract records. Rather count on your own experience!