public relations as the internal and external communication
Public relations and above
Public Relations (PR) deals with the communication to the public and organisations, company, instituions and privat persons. It extends throughout the actual press work and builds strategic relationships. Effective public relations starts with defining the communication and target group goals.
Public Relations - The challenge
- Planing, control and coordination of the communication
- Identification of target group
- Create trust and acceptance
- Internal and external cultivation of the image
Public Relations - The ingredients
- Pressreleases and articles
- Pressconferenzen
- Pressworkshops
- Presskits, Product demos
- Editorial input and write-ups
About journalists and editors
Journalists and editors are constantly under time pressure and always looking for new stories. They have to fill the space in print media and are in need of information. They research in most cases, but also use news agencies, press journals and <good contacts>.
They decide - considering political, economical and public interests - which topics are published. Therefore specific information has to be provided in such a way that it makes the work easier for them. Detailed information with background information will rather be used, then those which have to be worked on.
Furthermore it is important, that a PR agency has good contacts to journalists and editors. A short phone call is more worth than a dusend press releases.