direct mailings for a individual and personalised adress of target groups

Personal and individual bulk mailing

You can have the opinion, that personal and individual bulk mailing have an objection in itself. But they don't, as modern technics in production are linked-up with databases and printing machines, which allow high-grade individualisation. Addressee can be adressed personally and individual, in only one step.

Individualisation is based on suitable preparated data bases, containing names and adresses, on client based text and pictures. On that way the printing data can be ajusted with different content. The possibilities are endless.

Which content can be personalized?

If creating and designing personlized letters, postcards and Marketing Emails the following contents should be considered:

  • Address array (recipient and addressor)
  • personal address
  • personal client nr and contract nr
  • Locations and mailing date
  • personal contact person (incl. contact details)
  • individual text (ie. offers, informatio, products)
  • individual discounts
  • individual pictures of effects and products
  • individual addresser (also signiture as image file)

Example for a client specific direct mail

Let's assume, you are running a cell phone shop. Your goal, or rahter your target group will be very diversefy and will demand specific prducts and services. Young clients are looking for multimedia products and internet access, whereby odler clients are looking for less functioning, with eassier appliance of the products.

With only one, but specificly compiled direct mail you can address customer requirements individual. Conditions is a client data base, with every necessary information, like the name, address, age, gender, date of birth, existing contract information and duraction.

Your client mailing can be set as follows:

  • personal address
  • introduce new cell phones - depending on the age
  • include images of prodcts, as well as distription
  • introduce new rates - depending on the age
  • discounts for existing clients for years
  • individual loss leader for new clients
  • Additional discount for clients birthdays
  • appoint different addresses - depending on location
  • and much, much more

What is required?

Individual direct mailing is consisting on the following:

  • ready for printing layout data
  • Sample data (Demo version)
  • data base wit clients info
  • ImagesBild-Daten
  • Inserts like flyer, standard froms

No addresse?

For successful direct mailing qualified and up to date addresse are necessary. If you don't have them, the following options are available:

  • Director
  • Yellow pages
  • Companies register
  • Hire addresses
  • Subscribe addresses
  • Lease addresses
  • Buy addresses