Guidelines and application requirements ensure uniqueness

Detailed specifications for all applications

Consistent communication both internally and externally is a pre-requisite for polarisation and uniqueness. Accurate guidelines help in daily work and ensure that external service providers such as agencies, print and booth builders apply correctly to the elements of the corporate identity.

Guidelines of a Corporate Identity

The guidelines of a corporate identity illustrate upon examples and case studies how individual components apply:

• Design and use of the logo
• Use of fonts
• Definition of colours including pressure data
• Patterns design for print (flyers, posters, letterhead, etc.)
• Guidelines for electronic media (presentations, e-mail etc.)
• Construction and design of the website
• Imagery and motifs
• Exhibition and Events
• Advertising