Corporate identity: the basis for all promotional activities

The corporate identity is the central policy for all forms of communication

Everything that a company communicates internally and externally, is defined with the corporate identity. Logos, business stationery, flyers and brochures, website or product design - the look ensures and contributes significantly to the recognition of the company.

Elements of corporate identity

Corporate identity in textual and visual design includes the basic design of all advertising and communication measures: trademarks, logos and typography on the product features to vehicle graphics, from the architecture of the company. The corporate identity is thus an important factor for identification and reference for all subsequent communication concepts for years to come.

Corporate Identity is thus strategically planned and operationally implemented for self-presentation and behavior of a company. They profile developed an external as well as internal perceived image, which create confidence and leads to acceptance and distinctiveness.

Corporate behaviour

Under corporate behaviour we understand external and internal communication. When dealing with customers, suppliers and own employees the company's philosophy should reflect in a positive way. Satisfaction is a key factor for sustainable economic success.