Marketing strategies as the Basis for all selling points

Marketing strategies for effective costumer communication

Successful marketing is allocated on the summary of the ingredients. Professionals are talking about the right marketing mix: positioning relevant instruments and design of product, pricing, distribution and communication channels.

Marketing strategy made to measure

Requirements to compile an effective marketing strategy is to define short, middle and long term goals in combination with detailed analysis of the actual situation. To the result distribution and advertising strategies are evaluated and put into a time frame.

Ingredients of the marketing plan

Marketing plans define the strategic goals and realisation of needed measures:

  • Definition of services and products
  • Definition of short, middle and long term company achievements
  • Analysis of target group and their habits
  • Definition of distribution channels
  • Define market related pricing
  • Choose suitable exhibitions and events
  • Advertising in commercial and new media
  • Measures to bind target groups
  • Medai and public communication
  • Coorperatin with producers, distributors and service providers