Optimisation of website for the best searching results

Search Engine Optimisation (SEO) is the basis for successful online marketing

Search engine optimisation is one of the biggest challenges in online marketing and projects. So dynamic like the web, the process is for optimising the desired search key words. An effort which is worth it, because only those who are listed on top of the search results, will have success.

Short-term results are hardly achieveable as new websites are chronological identified by the robots (in sequence of registration). A plurality of factors play a role, the one more the one less. Which these are, we can kindly discuss in a personal conversation.

Organic search key words

If we talk about search engine optimising, we mean organic search words and not those you have to pay for, like advertising banners. Requirement is the succeful indexing through the searching robots.

Professional search enginge optimising takes care of, eg. that websites out of the technical point of view are perfectly indexed. Technical barries like Flash navigation, JavaScript and Fremes should be avoided.

Suitable search words

The most search requestd are the combination of words. Single search words in most cases achieve a lot of hits (except with product and specific names). Therefore it is advisable to combine search words with each other. Which combination the best is for the specific application, is the duty of search engine optimising.