Advertising banners for online advertising
Advertising banners are a useful addition for commercial advertising
Advertising banners in online media is used for specific positioning of products and services as well as for time limited marketing interaction. Placed sufficiently, they attract potential internet users to visit your website or on a desired landing-page.
Requirements and features
Advertising banners have to encourage to "click" on them. A couple of internet users though feel offended about the flashes. Blincing and flashy colours will only receive a couple of "hits".
The challenge in designing an advertising banner is the core of the communication in limited space and time. Service providers regulate specific requirement on data format and size.
The perfect placement
The placement of advertisement banners on requently visited websites is in most cases costly. But the benefit is that the desired target group is online and can be addressed directly. Therefore a property agent should advertise in the property section of a mayor newspaper - hotels in tourism and event portals