search engine marketing (SEM)

To get found as the crow files

For those, who don't want or cannot wait till their homepages are indentified from search engines or those who are unhappy with the listing, can approach the method to pay for search engine advertisement.

All major search engines provide an individual designed search engine marketing (SEM) combined with costs to improve the findability significantly.

Keyword advertising

Keyword advertising means, that specific search words take care of a good positioning - mostly on the first page. Often the paid advertising spots are merged into blocks, which are normally displayed seperatly and highlighted. Special advertising networks are used as multiplicators.

• Google AdWords
• Yahoo! Search Engine Marketing
• Bing

Pay-per-click advertising

The placement of advertisement on Google and so are based on the pay-per-click principal, in which case the advertiser only pays if someone has clicked on this advertisement.

The following amount (per click) is deducted form a previous installed account. The adverts are placed as long as their is credit on the account.

The costs per click are calculated upon the search words or search combination. Popular catchwords are more expensive than unpopular key words.