Catalogues for products and services

Product catalogues for direct sales

Catalogues are classified collections of products or services, usually sorted by features and contain additional information, graphics, images and illustrations.

The catalogue offers potential clients a quick overview ona specific products, with detailed information. In addition to product features and technical data, rates are also communicated. In addition, ordering options (forms), Terms and conditions, as well as information about the editor of the catalog are also included.

Cross-Media Publishing

Product catalogs contain a large scale of text, images, prices and other information, which require regular updating. Products, which are no longer available can be removed and new products can be added to the catalogue.

The workload is extensive and with conventional graphics and layout programs hard accomplish and therefore we refer to "cross-media publishing," whereby a cross-media publishing is made possible on the basis of media-neutral data.

"Cross-media publishing" allows to manage all content of the catalogue media-neutral (ie separately). Text, images and graphics are stored unformatted in appropriate databases. The necessary documents for the design and layout are adequately media furnished and regardless of the content (text, images, etc.) are stored onto the system. The final print files are created automatically by pressing a button, the contents of the database include an appropriate place holder of the Master Pages.

The initial costs for creating the templates and for the establishment of databases is relatively high, but the investment pays out with the first content changes.

Cross-Media is the foundation for your online store

If you use the above mentioned method to set your print catalogs, you can use it also as an interface to the online world. If each and every catalog content is already available in databases, these can also be incorporated into an online shop. The database remains unchanged and provides a single news in print and online edition.